The Artist Roadmap

5 Blogging Tips For Artists

marketing
Typewritter

Having a blog can be beneficial for artists, as it lets people get to know you and learn more about your process and how you make your work. You can also share anything that inspires you and show behind the scenes of your business. This helps people get to know you, like you and trust you. Think about who you are writing for and why.

Blogging can be especially useful for creative businesses. Recording your artistic journey is not only interesting to your audience, but can help track your development and increase your exposure at the same time.

WHY BLOG?

Bring traffic to your website

If you’re trying to create, market, and sell your work from your website, you need traffic coming to your website. One of the best ways you can bring in traffic is through a blog. When you have content that provides value to your ideal customers, lives forever on your site, and is always accessible, you’ve got the right mix of ingredients to keep people on your site. If they like what they read (and let’s hope they do!), they will want to stay on your site longer, which gives you more opportunities to connect with them and turn them into customers.

You can build a bigger audience with a blog than without one.

If you’re only on social media, you are limited to that audience for marketing your art when you’re ready. If you have an email list, you’ve got that demographic as well. If you have a blog, you are diversifying that much more for the reach your art can have across platforms. For those late-night Googlers, and those dream clients you know you want to attract, a blog can help draw an audience in. Some people are only on social media, some people will only interact with you via your emails, and some others will find you from your website. If you can keep those people on your site through your blog, you’ll not only grow your audience, but you’ll provide value, and potentially find your dream customers.

If you’re developing content to create a blog, you can use it as a jumping-off point to turn into a book.

Blogging takes time. Writing a blog post, editing it, adding images, even taking photos if you aren’t using stock photography, formatting it… it all takes away from other parts of your business. However, it’s a valuable investment. Creating content that gives your ideal customers value, builds your audience, and establishes credibility in your industry gives you the perfect opportunity to create book content. You can also share it in your newsletter and take quotes from it to turn into social media posts.

You have a chance to really hone your skills AND your method of communicating your value to clients.

This is especially important if you looking to grow your business. Blogging gives you the opportunity to get really specific and really comfortable with communicating your art and skillset to your audience. You may surprise yourself with how well you can write (speak) about your work, or you may find that it’s harder than you thought. This is a fantastic way of working through how to pitch yourself, and how to position yourself as an expert in your field.

Website platforms such as Wix and Squarespace have built in blogs, and you can also set up a free blog at wordpress.com.

Having a blog on your website can also help your Google ranking, as Google will see that fresh content is being added to your site regularly. This is a good thing!

 

5 BLOGGING TIPS

1. Choose the right platform. Depending on your website set up, you may have a built-in blog which is easy to implement. Wix and Squarespace include a blog, and Wordpress make it easy to add one. Ideally it needs to be linked to your website and easy to access.

2. Share a variety of content. Think about all the different types of content you might want to share. Behind the scenes, exhibition reviews, news, sharing your process or works in progress, what inspires you, your art story...the list is endless!

3. Be consistent. How often you post is really up to you, the main thing is to be consistent here. Whether you decided to publish once a week or once a month, try and stick to it.

4. Write with passion. There are a lot of blogs out there! You need to write about a subject that you are super passionate about, and hopefully that's how you feel about your art. What makes you stand out in a crowd? Write about that.

5. Don't forget to market it! After going to the trouble of writing a blog, it is important to now share it. You can add a link to your newsletter, post about it on social media and create a blog graphic for Pinterest to help drive traffic back to your website.

 

I hope that inspires you to get creating!

 

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