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8 Ways To Grow Your Art Business

Artist painting

Your art business is constantly changing and evolving! Learn how to grow with these 8 tips below:

 

  • Business success is built on good relationships. These include your customers, your audience, your suppliers, your colleagues and other artists. Treating everyone with kindness and respect, and being open and generous with your work builds connections which people respond to, and feel compelled to support you and give back if they feel they have received value through you and your work.

 

  • Consistency is another major key to success. The ability to keep going (even if you move slowly) just keep moving in the right direction. I've seen a lot of artists come and go during my time, and very few have the staying power to play the long game. But it is a long game and takes times to build an audience, a business, and develop your work. If you get tired, learn to rest, not to quit. Patience is power.

 

  • Keep getting better. Keep developing your craft and improving your skills. Keep exploring your creativity and move forward in your journey as an artist.

 

  • Follow up. It is amazing how many artists forget to do this, and therefore leave money on the table. If someone has reached out to enquire about your art, it is important to reply straight away. But if you don't hear anything back, don't just leave it and assume they have changed their mind. It may just be a case of slipping their memory or life got in the way. Follow up with a 'I just wanted to check if you were still interested' email, and make sure they join your email list so they will hear from you in the future. These people have already shown an interest in your work, so make it easy for them (and for you!)

 

  • Comparison is the thief of joy. Don't compare yourself to anyone else. Especially artists who have been doing it a lot longer than you have. The only person you need to compare yourself to is you. There's no point comparing your chapter one to someone else's chapter twenty.

 

  • Avoid making excuses. If you want this badly enough, then fight for it. Every. Single. Day.

 

  • Listen to your audience. Test and measure your work (Instagram is a great tool for this), and pay attention to what people like. Use this to guide your work, although ultimately it must come from you.

 

  • Keep learning. Do invest in yourself and your education. Take time to learn about business and get your business running smoothly. It provides a more positive experience for your customers and less headaches for you.

 

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