Business Skills for Artists


As an artist, you may not have considered what business skills might be useful to you, or perhaps you do them out subconsciously and learn as you go along, as I did for many years.

Becoming aware of what skills can support you in your business, can help you identify areas of strengths and weaknesses, and discover what you enjoy doing (or not). Some things can be outsourced at a later date, or you can dive in and learn more!

Here are a few areas you need to understand if you have an art business:

  • Marketing - how to get your work in front of the right people.
  • Social Media - how to increase your exposure by sharing your work.
  • Building an audience - how to grow an email list and community.
  • Bookkeeping - having a system in place to record your income and expenses.
  • Customer service - having a professional manner when dealing with customers.

These are just a few, and there are plenty more to learn about in The Artist Roadmap! This online course is a great place to start if you are beginner, and will show you how to set yourself up as an independent artist.

"If you have a product or service that people want and you deliver it in a way that exceeds their expectations, your business will be a success." - Richard Branson

Having a basic understanding of all these areas will help your business succeed, and you can always learn more as your business grows. There is something extremely creative about building something from nothing, so it's time for artists to get inspired about business!






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