Business Tips For Introverts
It may come as a surprise that I am an introvert, but I find a lot of artists and creative people are, so maybe you are one too!
It can be seen this as a disadvantage when it comes to business, as it's usually the extroverts who get noticed first, but I want to show you how you can use it to your advantage, and focus on your strengths.
Being an introvert is not about lack of confidence or being shy. It’s about whether being around people drains or energises you. And I totally get drained by being with people a lot and need a lot of alone time to recharge.
I love people and I love spending time with my favourite ones, however, I also love spending time on my own and get mentally fatigued if I don't get this time. I need space to rest between social engagements, and my life is a lot easier now I know this!
When it comes to using my business strengths, I prefer to write rather than speak, so I create content around blogging. Videos take a lot of my energy to create so I batch a few together when I am feeling up to it. If, like many introverts, you love writing, don’t forget the power of email and social media too.
I also have content creation days so I can create a lot at once then automate it to go out on social media so I stay consistent, even during days when I want to hide from the world.
Introverts are good listeners and are empathetic to others, these are great skills to have in business. If you don't enjoy doing something, you don't have to do it. There are other ways to share your work and build a community around your art.
Introverts’ brains often take longer to task-switch. We tend to work better if we get some buffer time between finishing one task and starting another. Give yourself some time off to re-energise, and you’ll honestly see your productivity rise.
As an introvert, I definitely have days where just want to hide from the world and social media. And I have others where I feel I don’t have anything to say. So set up systems that allow you to automate as many tasks as possible, e.g. social media posting. And where that’s not possible (e.g. writing blog posts), aim to batch your tasks. I often make videos months in advance so I don’t have to stress if I don’t feel like getting in front of the camera for a while.
The idea is to make sure your business keeps going even when you’re feeling particularly introverted!
Running an art business can be awesome for introverts, but it can also be very isolating. And that’s not good for you OR your business. Personally, I can stay at home without leaving the house for days at a time unless I make a real effort, but I always feel better after I do.
Introverts can often hide away their best talents. Remember to balance the solitary time you spend working on your art and your business with interactions that allow you to sell your art. Let people know how they can work with you.
Interact in ways that work for you as an introvert (e.g. via email, or social media groups), but make sure that you do actually interact with the rest of the human race!
In short, building an art business as an introvert is just about setting things up to work best for you. It’s about giving yourself permission to follow the path of least resistance, and using your strengths to the best of your abilities.
Figure out a business model that works for you as an introvert. As always: your business, your rules.
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