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Business Tips From Andy Warhol

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Campbell's Soup Cans

Andy Warhol was a prolific and successful American artist, best known for his pop art depiction of Campbell's soup cans.

Not only was he a great artist, he was also a master marketer, promoter and art business man.

He had an art business philosophy, which went something like this:

"Business art is the step that comes after Art. I started as a commercial artist, and I want to finish as a business artist" 

And:

"Making money is art and working is art and good business is the best art".

We can learn from his example, and take note of the importance he placed on artists learning about business. It was recently documented that in 2009 a Warhol painting of his, the Eight Elvis's, sold for $100 Million! Warhol knew what he was doing as an artist, a marketer and as a businessperson, and this combination of skills catapulted his success.

Here are his tips:

  • Learn how to communicate your art to your audience.
  • Market your art authentically.
  • Take time to learn about business.
  • Learn how to sell with integrity.

While we may not be the next Warhol, we can certainly benefit from learning these skills and knowing how to market our art. Who knows where it may lead?

 

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