Do You Need A Virtual Assistant?
While dreaming of having a studio assistant to clean your brushes, deal with customers and make you coffee may seem like a faraway fantasy, a virtual assistant may actually be closer than you think!
Virtual assistants (VA) are big news right now, and while it may not be possible to employ someone to work with you in your studio full-time, an overseas or remote virtual assistant could assist you with the business side of your practice, and do all the things you don't like doing, such as creating content for social media ;)
There are sites like Fiverr and Upwork, which are great for getting one-off jobs done, such as graphic design, but if you need regular help with bookkeeping, sending newsletters, responding to customers and creating social media content, then hiring a part-time VA might be a great use of your resources, and leave you more time to do what you do best.
Here are some ideas of what a virtual assistant could do for you:
- Resizing images for your website
- Creating Social Media posts
- Clean up email list
- Updating price lists
- Customer support
- Writing blog posts
- Posting on social media
- Basic bookkeeping
- Editing videos
- Finding new customers
- Ordering supplies
- Studio stock take
- Putting together prints and cards
- Online cyber security
- Facebook ads
- Online store maintenance
- Graphic design
In order to get the best from a virtual assistant, you need to have good systems in place. First, have a think about the type of jobs you would want to outsource, and realistically how long they would take each week. You will probably only need someone part-time to begin with.
If you are currently doing these jobs yourself, next time you do them, right down the steps involved in bullet points. Attach links to any resources or software you use and you have created a system for your business. A great place to store your systems is Google Sites, which is an in-house website for your business and free to use with a Google account.
Once you have a few systems created, you can effectively pass these tasks on to someone else. A VA in your own country is going to be more expensive than one based overseas, such as in the Phillipines, it just depends on what you prefer and what jobs you need doing. It can take time to find the right person, but they can be a real asset to your business and most business owners I know say they are worth their weight in gold. While this may be something you consider in the future and not something you need it right now, getting your systems in place is good business practice and will save you time in the future.
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