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How To Plan Your Art Business

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Most business training will tell you to follow a certain framework in order to reach success. I thought about this framework, and whether I'd subconsciously been following it to create my art business. In some ways, yes, however art is a slightly different kind of business (it involves more emotion for a start), so I adapted it slightly to make it easier and more relatable for artists.

Here is my framework:

  • Create your vision, get clear on what you want to achieve and what success means to you.
  • Create a plan around what you are going to make and sell.
  • Work out who is going to want to buy it (your target market or ideal customer).
  • Set up your profiles and platforms - website and social media.
  • Share engaging content regularly around your art.
  • Start building an email list. MailChimp is a good place to start.
  • Photograph and present your work as best you can.
  • Share you art.
  • Let people know it's for sale.
  • Make it easy for people to buy from you.
  • Rinse and repeat!


The more times you do this, the better you will get at it. Keep learning along the way and be open to new ideas. Always listen to your customers and the feedback they give you. Stay true to the art you want to make and commit to growing as an artist. 

Remember that planning will only get you so far. Action is where it's at, so please take some action on what you have learnt and move your art business forward. I want to see you succeed!

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