The Artist Roadmap

How To Use Business Cards

marketing
Thank you card

Some artists struggle to label themselves as a business or even an artist at all. The thing is, no one else will call you these things if you don’t first identify with them for yourself. 

Want a great way to start thinking about yourself in this way? Make it official by printing it on a business card. I did this a few years ago and it made a huge difference to how I felt about myself and my work.

There is something transformative about having your name plus 'artist' in print. Plus, what is the first thing people will need in order to buy your artwork? A way to get in touch with you. 

That’s why business cards are still a great way to lead with your business and contact information. You should be easy to find and easy to contact. It doesn’t matter if you think your artwork should speak for itself. You need a way for people to get in contact with you both digitally and physically. If your personal website or online portfolio are not up to date, potential buyers will not be able to purchase your art. 

It is always a good idea to have a supply of business cards. Top Tip: Avoid the temptation of ordering in bulk, even though it is cheaper to do it this way, it is guaranteed that you will want to change them/update them at some point, and then you are left with a stack of old cards. I usually order 250-500 at a time. If you keep them blank on the back, you can at least use old ones for price and title cards. Make sure your website and social media handle is included.

There are lots of different options out there for designing and ordering business cards. I love Vistaprint and also MOO. Canva is also a useful tool that now offers a printing option, and has many business card templates available for you to use.

I just ordered these thank you cards from Canva :)

 

Vistaprint

Moo

Canva

 

 

 

 

 

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