Instagram Secrets for Artists
This month, I have been putting together an Instagram Masterclass for our Create members, and it has got me thinking about how amazing it is been for my art business.
The format lends itself to artists, being a visual platform, and we as artists can stand out from the crowd with our unique content and artwork.
We can share our finished pieces, work in progress, behind the scenes, studio shots, art quotes, art materials and places of inspiration. Plus photos or videos of ourselves working are always a winner!
There are many rules and guidelines about what we should post, how often we should post and at what time of day, whether we should use schedulers or not, but I think it comes down to trail and error, testing your own audience and finding out what works for you.
I have found that posting daily works well, and at times when people are not working - early morning, mid-morning, lunchtime and evening. Generally, during the week is better, although Saturday and Sunday mornings can be great.
Also include some personal pictures or photos of yourself working, as photos of faces get a lot more engagement. One in every nine is a good rule to follow!
I have been testing out scheduling my posts this month too, and have come to the conclusion that Instagram prefers you to post organically yourself - it is supposed to be 'instant' after all. However, there is one exception if you love the idea of pre-scheduling all your posts for the month, and that is Facebook Creator Studio.
Creator Studio lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place. It is free to use and you can also post to Instagram. And as Facebook own Instagram, they are fine with it.
While I use this for my business pages, I love choosing what to post on my artist profile each day and enjoy the process of it. I keep a folder of photos ready to go in an album on my phone, so I never have to hunt around for something to post, and I keep a list of hashtags in my notes, which I then add to accordingly.
Hashtags are important as posts get 70% more engagement than posts without them, however, it is worth finding the right ones. Avoid anything too general (#art) and get specific. Find artists who work in a similar style, subject and technique to you and see which hashtags they are using.
I usually post my hashtags in the first comment, to keep the post looking tidy, but I am currently experimenting with keeping them in the description to see if it increases engagement. You can use dot points to seperate them from your words (see @hannahblackmoreartist). So far, this has been working well.
Once you have a solid Instagram profile for your art and a growing audience, it can be a great tool to gain more sales, direct people to your website through a link in your bio, and connect with collectors directly. Find a system that works for you and enjoy the process!
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