Today I want to share my number one marketing tip with you. As artists trying to grow a business, there is a pressure on us to increase our exposure online and try and be everywhere. I want to share a secret with you:
You don't have to be everywhere!
Choose one primary platform you enjoy using (for me it's Instagram), and either focus solely on that, or choose another one to accompany it. I still believe there is value in having a Facebook business page, as a lot of my customers use Facebook more than Instagram; but this sums up my social media marketing!
If you pour your energy into one platform, and learn everything you can about it, you will grow your audience faster and start seeing results.
When it comes to choosing the best medium for your marketing, ignore what other people are doing and find the medium that works for your personality. You have to honour your strengths and give yourself permission not to follow the latest fad or what you feel you 'should' do.
I’m an introvert, so too much networking or public speaking is super draining for me, but I love batching videos when I’m in the mood!
If you love writing, do that. If you hate being on camera, don't worry about it right now. You have permission to find the path of least resistance, regardless of what other people are doing. Whatever you choose, just be consistent with it! That's the key to effective marketing.