Pinterest for Artists
As an artist, you may already be using Pinterest for ideas and personal use, but have you thought about using it to grow your art business?
It means making a few minor tweaks here and there (and you can keep all of your personal boards - just switch them to secret boards).
Despite what a lot of people think, Pinterest is not a social media platform. It is in fact, a search engine. Just like our friend Google. People use Pinterest specifically to find stuff and get inspired, whereas people use Facebook and Instagram to connect with their friends and family.
Pinterest can be a very powerful tool to drive traffic to your artist website. It can even be a part of your marketing strategy. While there is an option to pay for ads on Pinterest, there's a lot you can do for free, and it's a great way to send potential customers to your website.
Pinterest is set up to encourage sharing, whether it's your own pins or other people's pins. These pins are saved on individual boards which help keep them organised. Other people can follow your boards if they like it, so these pins get shared again and again. Each pin is linked to a website, product on a website, or blog post, so people can easily find the original source of the content and subscribe, buy or learn more about your business.
If you currently have a personal account, then I recommend switching it to business. Clean up your boards, leaving only the relevant ones to the type of art you are producing. You can include other people's work under inspiration and anything else that fits with your brand. Switch all your other personal boards to secret.
You can also claim your website and enable 'rich pins' which allow more information to be attached to them, but get yourself set up and comfortable with it before you look at these options.
As Pinterest is a visual search engine, use keywords when filling out your profile. These could be 'painter', 'photographer', 'artist', 'landscape' - anything that describes your work. Use your logo or a photo of yourself as your profile picture. Ideally, this should match the one you use on Facebook or Instagram.
Make your 'About You' description clear and keep it short. Include your keywords here and you could also drop in your lead magnet to help grow your audience!
Your first board should be completely related to your business, so use your business name or your name and keep this reserved to your work. Additional boards can be organised into collections, what inspires you, and anything else you want.
WHAT SHOULD I PIN?
If you write an artist blog, then this is a great way to send people over to read it. Create a clear pin with the blog title and don't forget to add your URL and logo.
Photos of your work. These need to be in a portrait format ideally, although squares are becoming more popular. Landscape images don't work as well.
Anything that catches attention, links to articles you have written, and whatever may be of interest to your audience.
HOW DO I CREATE PINS?
I think the easiest way to do this is by using Canva. They give you the correct sizes to use and plenty of templates to play with. And it's free. Look at what other artists are doing on Pinterest and how they are using pins to drive traffic. Remember to use your brand colours and always fill out a description using your keywords. Have fun with it, have a go and see what happens!
Canva provides many free stock images, otherwise you can use your own or find what you need on Unsplash.
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