Why Artists Should Blog
We’ve heard that all businesses should be blogging, and it is especially useful for creative businesses. Recording your artistic journey is not only interesting to your audience, but can help track your development and increase your exposure at the same time.
Bring traffic to your website
If you’re trying to create, market, and sell your work from your website, you need traffic coming to your website. One of the best ways you can bring in traffic is through a blog. When you have content that provides value to your ideal customers, lives forever on your site, and is always accessible, you’ve got the right mix of ingredients to keep people on your site. If they like what they read (and let’s hope they do!), they will want to stay on your site longer, which gives you more opportunities to connect with them and turn them into customers.
You can build a bigger audience with a blog than without one.
If you’re only on social media, you are limited to that audience for marketing your art when you’re ready. If you have an email list, you’ve got that demographic as well. If you have a blog, you are diversifying that much more for the reach your art can have across platforms. For those late-night Googlers, and those dream clients you know you want to attract, a blog can help draw an audience in. Some people are only on social media, some people will only interact with you via your emails, and some others will find you from your website. If you can keep those people on your site through your blog, you’ll not only grow your audience, but you’ll provide value, and potentially find your dream customers.
If you’re developing content to create a blog, you can use it as a jumping-off point to turn into a book.
Blogging takes time. Writing a blog post, editing it, adding images, even taking photos if you aren’t using stock photography, formatting it… it all takes away from other parts of your business. However, it’s a valuable investment.
Creating content that gives your ideal customers value, builds your audience, and establishes credibility in your industry gives you the perfect opportunity to create book content. You can also share it in your newsletter and take quotes from it to turn into social media posts.
You have a chance to really hone your skills AND your method of communicating your value to clients.
This is especially important if you looking to grow your business. Blogging gives you the opportunity to get really specific and really comfortable with communicating your art and skillset to your audience. You may surprise yourself with how well you can write (speak) about your work, or you may find that it’s harder than you thought. This is a fantastic way of working through how to pitch yourself, and how to position yourself as an expert in your field.
Website platforms such as Wix and Squarespace have built in blogs, and you can also set up a free blog at wordpress.com.
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