The Artist Roadmap
How To Resize Your Images

There are a few reasons why you may need to resize your images. The main one is that photos taken with your iPhone or camera tend to be quite large in size, so need to be reduced before going onto your website. Website images are only seen on a small screen so don't need to be too large or high in resolution, also large images take a long time to load and can slow your website speed down.

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Getting Started As An Artist

This is how I started a successful art business from scratch. I hope it offers you some insight into how you can develop and grow your own art business.

While I studied Fine Art and graduated in 2000, the following years brought with them the odd painting here and there, a few commissions, a couple of joint exhibitions and while I sold a few paintings, I had other jobs to support myself.

In...

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The Tale Of Two Potters

When I was at art school, I spent a summer working in an art cafe, which was a small gallery space combined with an eating area. 

I loved being there as I got to interact with the artists, help them sell their work, observe what sold, as well as serving food and drinks to art lovers.

There were a number of painters, illustrators, potters, printers and photographers there, but one...

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My Biggest Mistakes As An Artist

While I love sharing the successes I have achieved as an artist, it is often a lot more useful and interesting to share my mistakes! Especially if they can save you from making the same ones, and I hope these are helpful to you and your business.

 

  • I didn't start an email list in the beginning. While it is never too late to start building an email list, I didn't do this for the first...
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Why You Need A Lead Magnet

What is a lead magnet?

A lead magnet is something of value you give away for free on your website in exchange for an email address.

You might think that sounds a bit too 'marketing' for artists, but I will show you how it can help you grow your customer base. Depending on where you are on your journey, if you have a website, then it's a great idea to start building an email list. This is a list...

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Five Habits Of Successful Artists

1. Focus on the major things not the minor things

So many people seem to mistake movement for achievement and end up just frantically doing 'busy' work, but feeling so stuck and wondering why they’re not making progress. The problem is that a lot of us focus 80% of our time on the minor stuff, rather than the major stuff that’s actually going to move the needle. One of the best...

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Run Your Own Race

I'm a keen runner and recently did a 10km race which I have taken part in several times. However, this time was different. I found my ideal pace early on and stuck to it throughout. I was less bothered about my overall time and as a result, enjoyed it more. When you take part in a race with thousands of people, there are always going to be runners who are faster than you, and those who are...

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Should I Invest In My Business?

Investing in your art business is a crucial part of growth! Investing in yourself tells me that you are thinking about your business long term. I firmly believe that if you take the time to learn about the basics business and apply the principles, you will supercharge your productivity and success.

It took me too long to take my business seriously and begin investing in it. You do not need a...

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Business Tips From Andy Warhol

Andy Warhol was a prolific and successful American artist, best known for his pop art depiction of Campbell's soup cans.

Not only was he a great artist, he was also a master marketer, promoter and art business man.

He had an art business philosophy, which went something like this:

"Business art is the step that comes after Art. I started as a commercial artist, and I want to finish as a...

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Should You Include Shipping?

For the first time, I included shipping (in Australia) in the price of my paintings during my latest exhibition. Usually, a shipping estimate is added on to the cost of the painting, and can be up to $300 for some of my larger works. While most people expect to pay this, it is a nice surprise when I tell them it’s included.

It's had a great response from customers! I thought it might make...

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Should You Charge By The Hour?

In a word, no! Art is a different skill to most paid trades, and it doesn't really work like that. I'll explain why.

When you are just beginning, your art is likely to take longer and you'll be charging less for it. As you gain experience, your art will likely take less time to create, yet you can charge more for it. We have to put in the hard yards as artists to start with, but it ultimately...

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Why It's Important To Network

Most artists would rather clean their studio than visit a networking event, myself included; however, networking doesn't need to be as scary and intimidating as it sounds.

It also doesn't have to be an event as such. There are many places where you can build connections, such as art galleries, opening nights, markets and fairs and of course online places such as Facebook and Instagram.

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