The Artist Roadmap
How To Set Up Instagram Shopping

Have you seen those posts on Instagram with little tags attached to them? Click on the tag and you will be shown the name of the product and price, more information, and a direct link to go and buy it. It's fun to use and dangerously easy to shop on Instagram these days!

But what does this mean for artists? Well, it makes selling your work on Instagram even easier which is exciting! I have just...

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Should You Take Commissions?

As an artist, do you take commissions from customers? If you are unsure what a commission is, it is basically a custom piece you make suited to a customer's specific requirements. Some artists avoid these like the plague (as they are the artist and don't want to be managed by their customers), whereas others build their entire business around commissions, such as portrait and pet portrait...

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How To Deal With Copycats

Maybe you have already experienced this, but there may come a time in your career when you find that another artist or artists appear to be 'closely inspired' by your work. It may feel like they are copying everything you are doing, which feels uncomfortable and frustrating, but it happens to lots of artists, and I have experienced it myself a few times so this is how I deal with it.

As...

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Instagram Secrets for Artists

This month, I have been putting together an Instagram Masterclass for our Create members, and it has got me thinking about how amazing it is been for my art business.

The format lends itself to artists, being a visual platform, and we as artists can stand out from the crowd with our unique content and artwork.

We can share our finished pieces, work in progress, behind the scenes, studio shots,...

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Why you need an email list

It's all very well building up a huge following on Facebook or Instagram, and a great way to grow your audience, however, it is important to remember that we don't own those platforms. We are simply renting space, and they could change their algorithms at any time or make changes meaning we lose all our followers along with the time we spent building them.

Social media is great, although...

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Social Media Planning For Artists

 

There's no doubt about it, social media can be a huge asset to your business. However, it does take time, and often time most artists would prefer to spend in the studio. But there are ways to plan and schedule your content in advance, so that it doesn't cut into your day and you can spend your time doing what you like doing best - making art!

Follow these tips in getting set up, and...

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5 Ways To Get More Visitors To Your Website

It's great having your amazing new artist website up and running, but how are you going to get people to visit it? We can help you with that! Start by sharing your URL on social media and with your email list, and tell your friends and family about it offline.

Then have a look at these five tips below which will help you get more traffic to your website.

 

1. Add Video Content...

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The Best Thing About Being An Artist

Is seeing the joy your work brings to other people.

Art is a powerful thing. It can trigger emotions, bring back memories and lift someone's spirits if they are having a hard day. That is some powerful stuff.

The world needs art right now, so it is more important than ever to be generous with your art. Share your work with the people who need it most; you are doing them a disservice by keeping...

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What To Post On Social Media
We, as artists, have an advantage when it comes to social media. We have lots of unique content to share with our audience, content that is going to stand out from the crowd. When we project a clear message about who we are and what we are doing as an artist, it is easy to attract the right audience who is going to love everything we do. Communicate clearly what your vision is on your profile,...
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Where To Sell Your Art

If you have been making art for a while now and are thinking it's time to share it with the world, then the next step is to work out where. There are many different sales channels available for artists, and I'll share a few with you below.

 

Galleries - traditionally, artists sell their work through galleries who take care of the business side for them and take a commission of around 40%...

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Top Sales Tips For Artists

If you choose to sell your work exclusively through shops and galleries, then you don't need to know much about how to sell your art. The galleries and assistants will do this for you, all you need to do is supply the work and pick up a cheque at the end of the month. While this may seem appealing to some, it does usually involve giving around 40% of your earnings back to the gallery, which...

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Why It's Important To Celebrate Your Wins

No matter where you are in your artist journey, take a moment to stop and think back to where you were a year ago. Five years ago. Maybe even ten years ago too. Think about how far you have come and take a moment to feel proud of your efforts!

The artist journey can be a long one, which is why it is so important to enjoy the process, and celebrate our wins along the way. No matter how small we...

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