The Artist Roadmap
Hashtags Explained

Hashtags wield fascinating powers. They are the keywords and phrases that make an image searchable, so your post gets discovered by the viewers most interested in seeing it - otherwise known as your target audience.

But to harness these targeting powers, you have to use the right hashtags.

If your mind is racing with keywords, that’s a great start. But, the first rule when it comes to...

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My Top Marketing Tip

Today I want to share my top marketing tip with you. As artists growing a business, there is a pressure on us to increase our exposure online and try and be everywhere. I want to share a secret with you:

You don't have to be everywhere!

Choose one primary platform you enjoy using (for me it's Instagram), and either focus solely on that, or choose another one to accompany it. I still believe...

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What Calendar Should I use?

There are so many tools available to artists these days that make it easier than ever stay on track and get admin tasks done (so you can get back to the studio quicker) but with so many choices it can be overwhelming to know which ones are worth putting in the time. 

When you are your own boss, it can be extremely easy to get lost in the flexibility of an art career. No one else is telling...

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Donating Artwork

 

You may have noticed that a lot of artists have been donating artwork to raise money for Bush Fire Relief here in Australia recently. While this is a generous way to raise much-needed funds and give back, it's important to note a few things when donating artwork.

 

Nonprofits and charity organisations often look to artists and other creatives to donate artwork for silent auctions...

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So You Didn't Go To Art School?

This is something I've wanted to write about for a while now, as a lot of artists seem to get hung up on whether or not they've had any formal art training, and if not, can they call themselves an artist?

While I did complete a Fine Art degree, and feel lucky to have had the opportunity to do so, I know plenty of artists who have never been near an art school and gone on to have successful...

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Why We Need To Think Local

As an artist, you might be feeling apprehensive about what the next few months hold in terms of sales. I know I am, however, I make sure I do something small each day to move my business in the right direction. This could be creating new art, updating my website, writing a blog post or sharing my work on social media. All these things help keep you in the minds of your ideal customers.

If your...

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The Power of Gift Vouchers

 

You may have noticed that a lot of artists are offering gift vouchers at the moment. While customers are a bit thin on the ground due to COVID, this can be an excellent way to get some revenue into your business while things are quiet.

People are still needing to buy birthday gifts for one another, and people also want to support local artists and makers. It's a win-win situation! Have a...

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What Are The Best Apps For Artists?

In this post, I am going to go through all the apps on my phone and pick out the top apps I use as a visual artist!

These apps help me stay in touch with my audience, post new work, organise my photos and files, and edit my images. There are so many great apps to choose from these days, it always helps to hear what other people are using. I hope you find something in this list which assists...

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How To Promote Your Business Authentically

If you’re putting a lot of the work into creating a business around your art, you'll want to authentically promote your business in a way that makes you feel good.

There’s a way to do this, while also gaining sales and long-term fans of your work.

 

TELL THE STORY OF YOUR BUSINESS

Why did you create your business?

There was something that pushed you to put in all...

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Let Your Instagram Shine

We all use social media in our personal lives, however using it for business can involve knowing some different tricks to help us reach potential new customers and share insight, and let our businesses shine.

 

KNOW YOUR TARGET AUDIENCE

Knowing your audience will determine how you’ll personalise pretty much every element of your social media plan. It’s useful to think about...

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Every Artist Should Know About Canva

Words cannot describe how much I love this tool. Canva can help you create simple graphic design without having any previous knowledge of graphic design. While there are many more in-depth design tools out there, unless you are a graphic designer, you probably don't need these for your art business.

 

As an independent artist, there are several supporting documents and graphics you will...

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The Top Five Artist Mistakes

We only know what we know in the beginning, and all artists make mistakes occasionally. Here are the most common ones I see, and how you can avoid them.

 

1. BEING EVERYTHING TO EVERYONE

Now I know you want to be friendly and loving to your potential buyers but here is the truth. There is no way EVERYONE on planet earth will love your (or my) creative style. This is the number one...

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