The Artist Roadmap
Why Artists Are Important

 “Art is the queen of all sciences communicating knowledge to the generations of the world” - Leonardo da Vinci

 

Art and artists are an important part of our society and while we may feel at times that what we do is not essential to our survival, or could be viewed as a luxury, I believe that art enhances our human experience on this planet.

 

Art is a natural...

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The Healthy Artist

As an artist and small business owner, it is more important than ever to look after your health. Because we don’t get sick pay. If we need to take time off for illness, it is unlikely there will be anyone else to do our work for us. So I believe it is worth taking extra steps to look after our health and minimise those days off.

During my twenties, I took a break from art and retrained as...

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Artists in Lockdown

It's been a strange time and it's hard to stay focused on work with the world in such turmoil. Even though most artists are used to working alone, it feels different in the current climate. Here are some ideas around how to stay on top of your business right now:

 

  • Stay connected - keep in touch with your audience via newsletters and social media. Even if you are not selling...
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5 Tools for Selling Artwork Online

At least temporarily, the world around us is changing.

Human interaction and the spaces it normally takes place in is being drastically limited. The exhibitions, museums, client meetings, workshops, festivals and more that we have come to lean on in the art world have been closed or cancelled indefinitely.

Especially in stressful times such as these, we need art in our daily lives. We can still...

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How to Protect your Business

There is a lot of uncertainty in the world right now, and as an artist, you may be wondering how this will affect the future of your business. Many artists rely on galleries which are closing their doors right now, and others rely on tourism which has also come to a standstill. It is time to get creative and work out a way to use this time productively and effectively.

 

You may be happy...

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What does Branding mean for Artists?

 

Branding is a bit of a buzzword in business right now, and there are even people who do this as a job, as the importance of creating a strong brand is not to be underestimated.

 

Your brand is what people say about you when you are not in the room. It creates an impression of you.

 

Some of the strongest and most popular brands in the world - think Apple, Nike and Virgin, have...

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Am I Good Enough?

 

This is a question that all artists ask themselves at various points in their career.

 

I remember my first day at art school. The tutors told us they were going to be completely honest with us before we got started. They said that art was not an easy road to follow and it was a tricky career to make a success of. If we didn't feel it in our hearts that this was what we were meant...

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Choosing Galleries

In the beginning, it is very tempting to throw your work in the path of every gallery owner and the hope that one will take note. I did this myself at first. After the joy of moving into my very first studio had worn off, I realised I had to make some money. I got together my artist statement and a few images of my work, and emailed them to a list of galleries I had mostly googled in my local...

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How Can I Be More Productive?

There may be days when you work well and manage to tick everything off your to do list, then there are other days where the time seems to just disappear. These lost days are frustrating when you have a lot to do, and leave you feeling not so great. Being a productive artist is not about being busier or working longer hours, it's about using your time more wisely.

 

Work smarter, not...

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Pinterest for Artists

As an artist, you may already be using Pinterest for ideas and personal use, but have you thought about using it to grow your art business?

 

It means making a few minor tweaks here and there (and you can keep all of your personal boards - just switch them to secret boards).

 

Despite what a lot of people think, Pinterest is not a social media platform. It is in fact, a search engine....

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Titling Your Artwork

How much time do you spend coming up with the right titles for your artwork?

I have begun to realise how important this step is, as the right title holds power, and can even affect a sale. My next exhibition is just around the corner, so this is something I've been thinking about this week. My paintings all have similar subject matter (seascapes), so coming up with new and imaginative titles...

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Are You Pricing Too Low?

Pricing is a tricky business for artists! Set your prices too high and you price yourself out of the market, price too low and you undervalue your work. It's all about finding that sweet spot that is right for your work and increasing it a little each year as your experience and success grows... More often than not, artists price too low when starting out, which is why I thought it would be...

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