The Artist Roadmap
Why Become An Independent Artist?

While galleries hold an important place in the art industry and can help generate sales, I have become incredibly inspired by artists who are able to build their business on their own.

Here are some tips if you are thinking of becoming an independent artist:

  • Set your pricing
  • Offer reductions when it makes sense
  • Present your work professionally and show examples of how customers can live with...
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How to Switch Off

One of the greatest challenges I have found with having an art business, is knowing how to switch off from it and take time out when I need to. There is always something to do when you have your own business, and we no longer leave our work at the office or studio, it follows us around on our phones and can be continued at home.

 

When you are taking time off this holiday season, actually...

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How To Use Business Cards

Some artists struggle to label themselves as a business or even an artist at all. The thing is, no one else will call you these things if you don’t first identify with them for yourself. 

Want a great way to start thinking about yourself in this way? Make it official by printing it on a business card. I did this a few years ago and it made a huge difference to how I felt about myself...

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How to Succeed as an Artist

I am passionate about helping artists succeed. It has become my purpose in life and I would love to help you if I can! I started learning initially for myself, as there is nothing I would rather be doing these days than painting, but making a living as an artist is hard so I want to share this with you, along with with anything I think may be useful.

 

  • Being an artist takes a certain...
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Say Yes To Opportunities

I have been thinking about the road to becoming an artist and how to increase your exposure when no-one knows who you are. When I first arrived in Tasmania in 2012, I didn't know anyone and had no idea how to become an artist in a place where there were already so many people doing it, and doing it much better than I could do it too!

 

Don't compare your beginning to someone else's middle....

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How To Increase Your Exposure

Getting yourself and your business out there as an artist, establishing yourself as an authority within your industry and being visible can feel scary and overwhelming at times.

 

Those little voices come into play and start whispering, “who are you to share this or put yourself out there like that?” We’ve all been there at some point, and this fear sets in for so many...

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How To Use Google For Business

There are so many different applications and services out there which can assist you as an artist and business owner, it can get overwhelming at times! I’ll take you through a few from Google that I use and love.

 

Google Suite is a great place to keep all the behind-the-scenes information and systems for your business in one place. Remember those big user manuals you used to find in...

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Multiple Income Streams

When you first start, it's important to have sources of money coming in from different areas, as sales of artwork can be very inconsistent, particularly in the beginning. This might mean a part-time job doing something completely different, but if possible, try and make it art-related.

I worked in a framing shop when I first started painting. It mainly involved ordering and selling frames to...

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Finding your market

 

You have probably heard the term 'finding the gap in the market' when it comes to researching your business ideas. Nowadays, once you have found the gap in the market, you also need to find the market in the gap! As it might be a gap for a very good reason!

It’s really important to know your market and know what else is out there, so take the time to research online to find our...

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New Business Model for Artists

A big trend that people are buying into right now is the sharing economy (not owning things outright, but gaining access to them ) and subscription based pricing models. Think Netflix, Spotify and Uber.

Many people enjoy great art, but also want new and different artworks fairly often. I wonder if there’s a market where people pay a certain amount for a subscription, and receive new art...

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Artist's Advice

Artist and creative entrepreneur Thomas Deir shares his recipe for success while staying true to his vision.

  • Lead a positive life.
  • Believe in the good in people; be kind, compassionate, humble and patient.
  • Think of consequences when making decisions and recognise mistakes as an opportunity to learn. 
  • Strive for excellence and then be satisfied because you have done your best, and...
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Where to Market your Art

Here are some ideas on where to market your art:

 

  • Real estate agents and interior designers are always in need of quality fine art.
  • So are businesses and corporations with a lot of wall space in their offices.
  • Many charities need art as donations for silent auctions.
  • And of course, there are galleries.
  • Some fine art is rented out. 
  • Some can be licensed for textiles.
  • Some restaurants...
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