The Artist Roadmap
Social Media Marketing for Artists

If you're an artist, the world of social media marketing may sound like a challenging and intimidating venture, but it's well worth the time and practically required in 2019.

Start by sharing links to your website and use these tips to keep your audience interested.

 

WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing is the act of using social media platforms to promote your audience,...

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Are you ready to become a full-time artist?

Your doubts or fears shouldn’t keep you from turning your art hobby into a full-time career. However, you should make sure that you are building a solid foundation for yourself before making the leap to a full-time art business.


Here are some steps to take before you decide to start a full-time career in the arts.

  • Be honest with yourself about why you want to be a full-time artist.
  • Many...
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The Value of Art

There are number of things that art brings solution to or rather number of needs that art can fulfil.

  • Inspiration
  • Relaxation
  • Creating a beautiful space to live or work in
  • Making customers feeling comfortable and happy if it’s on business premises
  • Creating a dynamic space for work/creativity/thinking
  • Calling up memories
  • Marking important moments in life
  • Confirming or complementing...
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Behind the scenes

I wanted to share a little bit with you about why I started This Business of Art and my hopes for it in the future.

It comes from a place of love, for the work I do and for all artists out there who are struggling to make a living, it's a hard road to take, and if I can make it just a little bit easier for you, then that makes me happy.


You may have had people tell you in your life, that art is...

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How Can I Organise My Documents?

Ever needed a statement or resume in a hurry, and had to search around on your computer through old files to find the latest version? I certainly have. It can be stressful and overwhelming, and more often than not, I end up creating the whole document again from scratch.  No more! I now keep a document folder on my computer called 'Art Files' where I store all my artist statements,...

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Why do people buy art?

Art fills many practical functions in people’s lives, but there are other factors that become part of the decision, too. Let's take a look at some of the hidden reasons behind why people buy art.

 

Their personal expression

People who collect art are often creative themselves, although working as an artist is their ultimate fantasy. Their jobs may be a world away from the lifestyle...

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5 Tips for Online Security

The world is changing, and technology has become a huge part of our personal lives and businesses. We hear stories of sites and accounts getting hacked, but do we really know how to protect ourselves online?

Follow these tips for online security:

 

  • Change your passwords every six months.

 

  • The latest advice is to use a 'pass phrase' rather than a 'password'. Choose a random phrase...
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3 Apps I use for Instagram

Instagram can be used as a marketing tool and business card for artists. It is easy to set up a free business account and upload photos of you and your work, creating an up-to-date record of your journey as an artist.

It is a great place to direct potential customers to see more of your work. Here are three apps I use to create a consistent Instagram following:

 

Instagram - I use the app...

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3 Tips For Pricing Your Art

 

Creating artwork isn’t cheap. There are materials to consider, equipment, and studio space to take into account. Be diligent when recording how long a work takes you to create, and then factor in the cost of materials and overhead.

Of course, when you are just getting started, your artwork might take you much longer than someone more accomplished in your field. On the other...

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A Story about Picasso

There is an interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes.

As the story goes, Picasso was walking through the market one day when a woman spotted him. She stopped the artist, pulled out a piece of paper and said, “Mr Picasso, I am a fan of your work. Please, could you do a little drawing for...
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How Can I Manage My Time Better?

The Pomodoro Technique can help you power through distractions, hyper-focus, and get things done in short bursts, while taking frequent breaks to come up for air and relax. Best of all, it's easy. If you have a busy job where you're expected to produce, it's a great way to get through your tasks. Let's break it down and see how you can apply it to your work.

The methodology is simple: When...

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Failure is success in progress

Failure is an integral part of being creative. If you aren’t failing on a regular basis, you aren’t trying hard enough. Failure on your own time is what leads to breakthroughs and creates a map to the artist you’ll be in the future. Go forth and fail. Enjoy it. Celebrate it. Share it. (With friends!)

 

I can’t stress enough how important making YOUR work is. And to...

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