The Artist Roadmap
How To Support A Charity With Your Art

Once you start gaining some momentum as an artist, and your works starts selling regularly, it is nice to give back in some way, and I think it is a great idea to support a charity with your art.

The type of art you produce may determine who you support, and you may have a charity you want to support due to personal reasons. It feels good to be able to donate artwork or money to a charity as...

Continue Reading...
My Biggest Mistakes As An Artist

While I love sharing the successes I have achieved as an artist, it is often a lot more useful and interesting to share my mistakes! Especially if they can save you from making the same ones, and I hope these are helpful to you and your business.

 

  • I didn't start an email list in the beginning. While it is never too late to start building an email list, I didn't do this for the first...
Continue Reading...
Why It's Important To Network

Most artists would rather clean their studio than visit a networking event, myself included; however, networking doesn't need to be as scary and intimidating as it sounds.

It also doesn't have to be an event as such. There are many places where you can build connections, such as art galleries, opening nights, markets and fairs and of course online places such as Facebook and Instagram.

...

Continue Reading...
Do You Need A Virtual Assistant?

While dreaming of having a studio assistant to clean your brushes, deal with customers and make you coffee may seem like a faraway fantasy, a virtual assistant may actually be closer than you think!

Virtual assistants (VA) are big news right now, and while it may not be possible to employ someone to work with you in your studio full-time, an overseas or remote virtual assistant could assist you...

Continue Reading...
How To Collect Testimonials

The true measure of your business is not what you say about it, it is what other people say about it.

Testimonials lower the risk or fear factor to making a decision. They can help your customers overcome objections, and improve their chances of buying.

Testimonials offer social proof from others. We are more likely to buy from someone we know and trust, and getting this feedback from other...

Continue Reading...
What To Ask A Potential New Gallery

If you are at the stage where you are looking for a gallery, either to exhibit your work or represent you as an artist, it is important to research them beforehand. Knowing the ins and outs of how a gallery operates, as well as how they work with artists, will help you to find the right gallery to work with. Knowing more information upfront ensures a smoother relationship down the...

Continue Reading...
So You Didn't Go To Art School?

This is something I've wanted to write about for a while now, as a lot of artists seem to get hung up on whether or not they've had any formal art training, and if not, can they call themselves an artist?

While I did complete a Fine Art degree, and feel lucky to have had the opportunity to do so, I know plenty of artists who have never been near an art school and gone on to have successful...

Continue Reading...