While I love sharing the successes I have achieved as an artist, it is often a lot more useful and interesting to share my mistakes! Especially if they can save you from making the same ones, and I hope these are helpful to you and your business.
- I didn't start an email list in the beginning. While it is never too late to start building an email list, I didn't do this for the first couple of years of being in business, so left a lot of money on the table here. Why? Because customers who have already bought from you are much more likely to buy again. While I collected email addresses from the people who bought my paintings, they were often on scraps of paper, soon to be discarded after they had been added to my gmail, and I never contacted them again. Once I set up my Wix...
Most artists would rather clean their studio than visit a networking event, myself included; however, networking doesn't need to be as scary and intimidating as it sounds.
It also doesn't have to be an event as such. There are many places where you can build connections, such as art galleries, opening nights, markets and fairs and of course online places such as Facebook and Instagram.
Developing a strong network of connections can help grow your art business.
There are many artists out there who are incredibly talented and create wonderful art, but don't get the exposure they deserve or make many sales. Sometimes this happens because the artist doesn't take an active role in marketing or presenting their work to the world. But it also results from now having a network of people to help...
While dreaming of having a studio assistant to clean your brushes, deal with customers and make you coffee may seem like a faraway fantasy, a virtual assistant may actually be closer than you think!
Virtual assistants (VA) are big news right now, and while it may not be possible to employ someone to work with you in your studio full-time, an overseas or remote virtual assistant could assist you with the business side of your practice, and do all the things you don't like doing, such as creating content for social media ;)
There are sites like Fiverr and Upwork, which are great for getting one-off jobs done, such as graphic design, but if you need regular help with bookkeeping, sending newsletters, responding to customers and creating social media content, then hiring a part-time VA...
The true measure of your business is not what you say about it, it is what other people say about it.
Testimonials lower the risk or fear factor to making a decision. They can help your customers overcome objections, and improve their chances of buying.
Testimonials offer social proof from others. We are more likely to buy from someone we know and trust, and getting this feedback from other people, even strangers, can help us to decide.
There are different ways to collect testimonials for your art business, the best time is when a customer has just received their artwork and is very happy with it! You can send them an email and ask for feedback on their experience. Most people are happy to do this, especially if you call it feedback at this stage.
You can also direct them towards your...
This is something I've wanted to write about for a while now, as a lot of artists seem to get hung up on whether or not they've had any formal art training, and if not, can they call themselves an artist?
While I did complete a Fine Art degree, and feel lucky to have had the opportunity to do so, I know plenty of artists who have never been near an art school and gone on to have successful careers.
It is certainly not a requirement to being an artist, although it can help guide you into finding the right medium to explore, however, there are many great classes and tutors out there if you missed the opportunity and are doing this by yourself.
You only need to google 'famous artists who are self-taught' and you'll find a list of success stories about artists who walked this path alone.