What is a lead magnet?
A lead magnet is something of value you give away for free on your website in exchange for an email address.
You might think that sounds a bit too 'marketing' for artists, but I will show you how it can help you grow your customer base. Depending on where you are on your journey, if you have a website, then it's a great idea to start building an email list. This is a list of people who are interested in you and your work. They may be past customers, current customers, those who are interested but haven't bought yet, as well as your own tribe of supportive friends and family.
Once you have a few people on your list, you can send out an email newsletter once a month or so, to let people know what you are up to. You can share new works, let them know about...
We’ve heard that all businesses should be blogging, and it is especially useful for creative businesses. Recording your artistic journey is not only interesting to your audience, but can help track your development and increase your exposure at the same time.
Bring traffic to your website
If you’re trying to create, market, and sell your work from your website, you need traffic coming to your website. One of the best ways you can bring in traffic is through a blog. When you have content that provides value to your ideal customers, lives forever on your site, and is always accessible, you’ve got the right mix of ingredients to keep people on your site. If they like what they read (and let’s hope they do!), they will want to stay on your site longer,...
Most artists would rather clean their studio than visit a networking event, myself included; however, networking doesn't need to be as scary and intimidating as it sounds.
It also doesn't have to be an event as such. There are many places where you can build connections, such as art galleries, opening nights, markets and fairs and of course online places such as Facebook and Instagram.
Developing a strong network of connections can help grow your art business.
There are many artists out there who are incredibly talented and create wonderful art, but don't get the exposure they deserve or make many sales. Sometimes this happens because the artist doesn't take an active role in marketing or presenting their work to the world. But it also results from now having a network of people to help...
The true measure of your business is not what you say about it, it is what other people say about it.
Testimonials lower the risk or fear factor to making a decision. They can help your customers overcome objections, and improve their chances of buying.
Testimonials offer social proof from others. We are more likely to buy from someone we know and trust, and getting this feedback from other people, even strangers, can help us to decide.
There are different ways to collect testimonials for your art business, the best time is when a customer has just received their artwork and is very happy with it! You can send them an email and ask for feedback on their experience. Most people are happy to do this, especially if you call it feedback at this stage.
You can also direct them towards your...
There is a certain amount of content we need to regularly produce for our art businesses. This may be blog posts, social media posts and newsletters. Rather than spending time creating these each week, why not put aside a day or two at the beginning of each month, and get it all done in one go!
Content planning days make batch-creating your content so much easier, so that you never get stuck wondering what to post! By getting organised with your content planning, you can plan out all your content without feeling overwhelmed. Source ideas for content that supports your overall annual goals and set yourself to batch-create your content in no time with these tips below.
- Start by gathering your ideas into an ideas folder and make a note whenever a content idea comes to...
In a nutshell, you need a website because you don't own your social media platforms.
An artist website is a place where people go to learn more about you and your work. It is your digital shop front, a place to display your best work and share your achievements, then make it easy for people to contact you and subscribe to your email list.
Nowadays on social media, only a tiny fraction of your followers see your posts. Organic reach is not what it once was, and you have to pay to play. Facebook make their money out of advertising, so they make it difficult for your posts to get seen unless you pay for ads.
"When you build your web presence on rented property, the landlord can up the rent at any time."
We may spend years posting consistently and building up a big following on Facebook and...
It's all very well building up a huge following on Facebook or Instagram, and a great way to grow your audience, however, it is important to remember that we don't own those platforms. We are simply renting space, and they could change their algorithms at any time or make changes meaning we lose all our followers along with the time we spent building them.
Social media is great, although changing fast, and these platforms could technically vanish overnight. It's happened before with Myspace, if you're old enough to remember that!
This is why email is so important.
You own and control your email list. No one can take it away from you, plus, it's got a 20+ track record!
Mailchimp is great service for beginners, and lets you have up to 2000 subscribers for free. There are more advanced...
It's great having your amazing new artist website up and running, but how are you going to get people to visit it? We can help you with that! Start by sharing your URL on social media and with your email list, and tell your friends and family about it offline.
Then have a look at these five tips below which will help you get more traffic to your website.
1. Add Video Content - People’s attention span is limited. A picture might be worth a thousand words, so a video could be worth millions!
And the best part is that you don’t have to create a visual masterpiece. You can shoot videos on your iPhone, from your studio and upload them straight to your website and social media.
A good video will really resonate with your intended audience. Time lapse videos are a fun...
Today I want to share my top marketing tip with you. As artists growing a business, there is a pressure on us to increase our exposure online and try and be everywhere. I want to share a secret with you:
You don't have to be everywhere!
Choose one primary platform you enjoy using (for me it's Instagram), and either focus solely on that, or choose another one to accompany it. I still believe there is value in having a Facebook business page, as a lot of my customers use Facebook more than Instagram; but this, along with Pinterest, sums up my social media marketing!
If you pour your energy into one platform, and learn everything you can about it, you will grow your audience faster and start seeing results.
When it comes to choosing the best medium for your marketing, ignore what other...