The Artist Roadmap
Not All Art Is Equal

When it comes to selling your art, it is important to remember that not all art is equal.

There is no art in the world that appeals to everyone.

And that's the beauty of it, we all have different opinions, likes and dislikes, and tastes when it comes to art. 

However, there is some art in the world that appeals to a lot of people. Popular art that has a wide appeal, and sells easily. I...

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5 Blogging Tips For Artists

Having a blog can be beneficial for artists, as it lets people get to know you and learn more about your process and how you make your work. You can also share anything that inspires you and show behind the scenes of your business. This helps people get to know you, like you and trust you. Think about who you are writing for and why.

Blogging can be especially useful for creative businesses....

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Why You Need A Lead Magnet

What is a lead magnet?

A lead magnet is something of value you give away for free on your website in exchange for an email address.

You might think that sounds a bit too 'marketing' for artists, but I will show you how it can help you grow your customer base. Depending on where you are on your journey, if you have a website, then it's a great idea to start building an email list. This is a list...

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Why It's Important To Network

Most artists would rather clean their studio than visit a networking event, myself included; however, networking doesn't need to be as scary and intimidating as it sounds.

It also doesn't have to be an event as such. There are many places where you can build connections, such as art galleries, opening nights, markets and fairs and of course online places such as Facebook and Instagram.

...

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How To Collect Testimonials

The true measure of your business is not what you say about it, it is what other people say about it.

Testimonials lower the risk or fear factor to making a decision. They can help your customers overcome objections, and improve their chances of buying.

Testimonials offer social proof from others. We are more likely to buy from someone we know and trust, and getting this feedback from other...

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How To Create Content For Your Art Business

There is a certain amount of content we need to regularly produce for our art businesses. This may be blog posts, social media posts and newsletters. Rather than spending time creating these each week, why not put aside a day or two at the beginning of each month, and get it all done in one go!

Content planning days make batch-creating your content so much easier, so that you never get stuck...

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Why You Need A Website

In a nutshell, you need a website because you don't own your social media platforms.

An artist website is a place where people go to learn more about you and your work. It is your digital shop front, a place to display your best work and share your achievements, then make it easy for people to contact you and subscribe to your email list.

Nowadays on social media, only a tiny fraction of your...

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Why you need an email list

It's all very well building up a huge following on Facebook or Instagram, and a great way to grow your audience, however, it is important to remember that we don't own those platforms. We are simply renting space, and they could change their algorithms at any time or make changes meaning we lose all our followers along with the time we spent building them.

Social media is great, although...

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5 Ways To Get More Visitors To Your Website

It's great having your amazing new artist website up and running, but how are you going to get people to visit it? We can help you with that! Start by sharing your URL on social media and with your email list, and tell your friends and family about it offline.

Then have a look at these five tips below which will help you get more traffic to your website.

 

1. Add Video Content...

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My Top Marketing Tip

Today I want to share my top marketing tip with you. As artists growing a business, there is a pressure on us to increase our exposure online and try and be everywhere. I want to share a secret with you:

You don't have to be everywhere!

Choose one primary platform you enjoy using (for me it's Instagram), and either focus solely on that, or choose another one to accompany it. I still believe...

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How To Use Business Cards

Some artists struggle to label themselves as a business or even an artist at all. The thing is, no one else will call you these things if you don’t first identify with them for yourself. 

Want a great way to start thinking about yourself in this way? Make it official by printing it on a business card. I did this a few years ago and it made a huge difference to how I felt about myself...

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3 Apps I use for Instagram

Instagram can be used as a marketing tool and business card for artists. It is easy to set up a free business account and upload photos of you and your work, creating an up-to-date record of your journey as an artist.

It is a great place to direct potential customers to see more of your work. Here are three apps I use to create a consistent Instagram following:

 

Instagram - I use the app...

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