The Artist Roadmap
The Tale Of Two Potters

When I was at art school, I spent a summer working in an art cafe, which was a small gallery space combined with an eating area. 

I loved being there as I got to interact with the artists, help them sell their work, observe what sold, as well as serving food and drinks to art lovers.

There were a number of painters, illustrators, potters, printers and photographers there, but one...

Continue Reading...
Should You Include Shipping?

For the first time, I included shipping (in Australia) in the price of my paintings during my latest exhibition. Usually, a shipping estimate is added on to the cost of the painting, and can be up to $300 for some of my larger works. While most people expect to pay this, it is a nice surprise when I tell them it’s included.

It's had a great response from customers! I thought it might make...

Continue Reading...
Should You Charge By The Hour?

In a word, no! Art is a different skill to most paid trades, and it doesn't really work like that. I'll explain why.

When you are just beginning, your art is likely to take longer and you'll be charging less for it. As you gain experience, your art will likely take less time to create, yet you can charge more for it. We have to put in the hard yards as artists to start with, but it ultimately...

Continue Reading...
How To Work Out Your Expenses

Put simply, everything you spend money on for your art business is an expense. It’s important to keep track of all these items in order to make informed decisions so that you can get a clear picture of how much you are actually generating from your business. 

It also takes some of the emotion out of pricing your art. Knowing how much each artwork cost to produce helps you price each...

Continue Reading...
When Should You Increase Your Prices?

I often get asked by artists when is the right time to increase their prices, as it can be tricky and needs to have some reasoning behind it if queried.

I have raised my prices steadily over the six years I have worked as a professional artist. After working out my initial prices for my paintings, cards, and prints, there was a lot of testing and measuring to find out what worked well. This is...

Continue Reading...
Top Sales Tips For Artists

If you choose to sell your work exclusively through shops and galleries, then you don't need to know much about how to sell your art. The galleries and assistants will do this for you, all you need to do is supply the work and pick up a cheque at the end of the month. While this may seem appealing to some, it does usually involve giving around 40% of your earnings back to the gallery, which...

Continue Reading...
3 Tips For Pricing Your Art

 

Creating artwork isn’t cheap. There are materials to consider, equipment, and studio space to take into account. Be diligent when recording how long a work takes you to create, and then factor in the cost of materials and overhead.

Of course, when you are just getting started, your artwork might take you much longer than someone more accomplished in your field. On the other...

Continue Reading...