The Artist Roadmap
What To Do When Nothing Sells

In October 2016, I had my third solo show. Animal Magic took place in the little co-op gallery I was a part of, and I learnt a lot from this experience! My second solo show, earlier in the year, had been centred around Tasmanian Landscapes, and although it got off to a rather slow start, I sold a few paintings and a few more found homes in the following months.

I have always loved drawing...

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Why Artists Need Business Skills

Most successful artists I know have taken the time to learn some business skills and tend to be fairly organised, and I believe that having a basic understanding of business can help you:

  • Make more sales
  • Get paid on time
  • Create a professional appearance towards galleries, art authorities, but most importantly, your customers.
  • Give you more time in the studio. When this side of your practice is...
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Getting Started As An Artist

This is how I started a successful art business from scratch. I hope it offers you some insight into how you can develop and grow your own art business.

While I studied Fine Art and graduated in 2000, the following years brought with them the odd painting here and there, a few commissions, a couple of joint exhibitions and while I sold a few paintings, I had other jobs to support myself.

In...

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Buy The Best Art Supplies You Can Afford

My advice to artists starting out is to always buy the best art supplies you can afford. Someone once told me that, and ever since, my materials have improved as my income has grown. I didn't need the best paints or linen canvases when I was just beginning and going through my 'experimental' phase, but as my work started to sell, I upped my game and invested in both myself and my materials.

I...

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How To Work Out Your Expenses

Put simply, everything you spend money on for your art business is an expense. It’s important to keep track of all these items in order to make informed decisions so that you can get a clear picture of how much you are actually generating from your business. 

It also takes some of the emotion out of pricing your art. Knowing how much each artwork cost to produce helps you price each...

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Why You Need A Website

In a nutshell, you need a website because you don't own your social media platforms.

An artist website is a place where people go to learn more about you and your work. It is your digital shop front, a place to display your best work and share your achievements, then make it easy for people to contact you and subscribe to your email list.

Nowadays on social media, only a tiny fraction of your...

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Are You Passionate About Your Art?

Making art is a different experience for every artist, and we all make art for different reasons. For some, it is a hobby. A way to unwind at the weekend after a busy week at work. Some turn that hobby into a side business, which brings in a bit of money to top up their main income.

Others know they want to make a career out of their art, and do it full-time if they can. It then becomes a...

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How To Plan Your Art Business

Most business training will tell you to follow a certain framework in order to reach success. I thought about this framework, and whether I'd subconsciously been following it to create my art business. In some ways, yes, however art is a slightly different kind of business (it involves more emotion for a start), so I adapted it slightly to make it easier and more relatable for artists.

Here is...

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