Your complete guide to getting started as an independent artist.


The Artist Roadmap is a self-study online course for artists who want to earn a living and create a business around their art. Get advice from artists who have already achieved success, build your community, online platform, and make consistent sales from your art.


  • Do you feel overwhelmed by the business side of being an artist?
  • Do you struggle to promote your work effectively?
  • Do you struggle to sell your work?
  • Do you lay in bed at night worrying about how you will ever make any money doing this?
  • Do you feel like no-one around you really understands what you are doing?


If you answered 'yes' to any of these questions, you're not alone. Many artists report feeling frustrated and stuck without the proper skills needed to create a business around their art. There are so many challenges to face and it can quickly feel stressful. As an artist myself, I faced exactly the same problems when I first started, so I decided to do something about it! Cue The Artist Roadmap. This is a step-by-step online course designed especially to help you launch your career as an independent artist.

What's included...

  • Six modules
  • Printable worksheets
  • Artist guides
  • Artist templates
  • Private Facebook group
  • Email support

What people are saying...

“The Artist Roadmap does the legwork to find the best business strategies that work for artists, then boils them down to simple actions that are easy to implement. Between the online training, resources, and Facebook group, you’ll have everything you need for success.” - J. Williams

"I've just taken this course and found that the information and templates are fantastic! Thanks for all the useful information Hannah!" - L. Radlett

How much does it cost?

Everything included in this one price. 100% happiness guarantee. Let's take this journey together!




The Artist Roadmap


What's covered in The Artist Roadmap?

1.1 How to create your vision

1.2 How to find your target market

1.3 How to create a business model

1.4 How to create a business plan

1.5 How to create an artist brand

2.1 How to build your community

2.2 Why you need a website

2.3 How to build your social media

2.4 How to create a newsletter

2.5 Why you need a blog


3.1 How to organise your finances

3.2 How to manage your expenses

3.3 How to price your art

3.4 How to sell your art

3.5 How to manage the legal side

4.1 How to market your art

4.2 How to create your content 

4.3 How to increase your visibility

4.4 How to share your story

4.5 How to create a marketing plan


5.1 How to create a workspace

5.2 How to increase your productivity

5.3 How to create your supporting documents

5.4 How to archive your work

5.5 How to create an online business


6.1 How to create a success mindset

6.2 How to narrow your focus

6.3 The truth about being an artist

6.4 Advice from artists

6.5 You are good enough



Look Inside!


Join The Artist Roadmap today!


The Artist Roadmap is a combination of everything I have learned working as a full-time artist over the past few years, helping me achieve:

  • Multiple solo shows
  • 800+ paintings sold
  • Full-time work as an artist
  • An audience of 2000+ people across multiple platforms
  • Freedom of working for myself!

You can teach yourself these skills which takes a few years, or I can save you a whole heap of time, money and stress by sharing The Artist Roadmap with you.

Frequently Asked Questions

The course has six modules, each containing five lessons which can be completed at your own pace. You can start as soon as you sign up.

You can start with as little as an hour each week to work through each lesson and complete the worksheets. You can spend more time on it if you want, but this is the minimum to get you thinking consistently and creatively about your business.

An additional hour is recommended to start putting what you have learnt into action. But the beauty of it, is that you can fit in in around your other commitments. You will have access to the course for 12 months.

You will need access to a computer and good wifi. Having a printer nearby is also handy but not necessary. Worksheets can be downloaded and completed on a separate Word or Pages document, and the guides and templates can be downloaded onto your computer to read at any time.

The course requires a one-time payment of $197 AUD.

I want you to be happy with the course and get amazing value from it. Please take time to look through the contents above to see if this is the right course for you. If you have completed part of the course and don't feel like you getting value from it, then we have a 30-day money back guarantee.

No. You may still be studying or just starting out, or you might have another job and be doing this on the side with the goal of turning your passion into a business one day. Now's the time to learn these skills! A passion for your art and a willingness to learn are all you need.

Once you have enrolled on the course, you can revisit the course material as often as you like over the period of 12 months. There are lots of guides and templates for you to download and keep.

I have a degree in fine art and have been working as a professional artist for twenty years. I am currently on my own journey of building my art business so will share with you what I learn along the way. I am passionate about inspiring others to live a creative life and love seeing artists succeed!

The lessons are all listed in the contents above. There is a variety of text, slides, videos, worksheets, checklists and guides to cover different learning preferences, although the course is primarily text-based. We will cover everything from business models to finance, marketing to social media, and so much more. The Artist Roadmap shows you how you can set up your art business and support yourself as an artist.

Not unless you want to! However, you are welcome to share what you are doing in the comments section of each lesson. Also the private Facebook Community is there for you if you would like some feedback or want to ask questions.

The Artist Roadmap is a business skills course for artists, designed to support you by giving you a greater understanding of what is required to support your career as an artist. It aims to inspire you to think creatively and find your unique expression through whichever avenue you pursue. Once you have the business side of your career organised, you will have more time to create and do what you do best. You will gain greater clarity around your business and we'd also like to give you a certificate for completing the course :)

Anytime, Anywhere

The Artist Roadmap combines art industry experience with the latest business strategies and technology that will quickly change the way you feel about turning your art into a business. If you are ready to go all in with your art, then this will help you succeed!

FREE Marketing Checklist for Artists

Not ready to join The Artist Roadmap but want to see what we're about? Then this collection of free resources will inspire you to take action today!

Start learning and get business tips sent to your inbox each week.



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