How to market and sell your art.



Do you love making art and sharing it with people? 

Do you struggle to promote yourself when it comes to marketing your work?

Do you find it hard to ask for the sale?

If you answered yes to any of the above, then you are in the right place, and you are certainly not alone. It took me a long time to learn how to market and sell my work, because as artists, we just don't get taught this stuff, and it doesn't come naturally to most of us!

However, it is possible to learn how to market and sell your work with integrity and authenticity, in a way that feels right for you.

I now market and sell around 100 original paintings a year, and I am SO excited to share my strategies with you.

The Artist Roadmap is an online course which takes you through the fundamentals of marketing and sales, and gives you a step-by-step plan to action in your business right away.

I can't wait to see you succeed!

Hannah  @hannahblackmoreartist


What people are saying:

"The Artist Roadmap does the legwork to find the best marketing strategies that work for artists, then boils them down to simple actions that are easy to implement. Between the online training, resources, and Facebook community, you’ll have everything you need for success."

"I'm absolutely LOVING this course so far, it's already giving me so much clarity!"


Join The Artist Roadmap today!

How much does it cost?



Online Marketing and Sales Course

12 month access

7 day money-back guarantee

Community and support


Getting Started

  • Setting up your business
  • Setting up your website
  • Setting up your Instagram
  • Setting up your email list


  • How to identify your target market
  • How to create an artist brand
  • How to build a community
  • How to share your story
  • How to use Facebook for business
  • How to use Pinterest for business


  • How to organise your finances
  • How to find the right sales channels
  • How to accept payments
  • How to price your art
  • How to sell with integrity
  • How to deliver excellent customer service

Let's sell some art!

  • A step by step marketing plan
  • A step by step sales plan
  • A step by step content plan
  • A step by step follow up plan

Frequently Asked Questions

You can work through The Artist Roadmap in your own time, at your own pace. And I get that you're busy which is why this is not a full-time or even part-time situation. You should be able to make real progress with just 1-2 hours per week. And if life gets in the way, you have 12 months access to the course. I purposely designed it to be easy to follow and take action on what you learn.

The Artist Roadmap costs $97 AUD. Plus, we have a 7 day money-back guarantee, so there is no risk.

You’ll have 7 days to request a refund if you’re not into it. All you need to do is email us within 7 days of purchase and we’ll provide you with a full refund.

Ideally, yes, however you may have another job and be doing this part-time with the goal of turning your passion into a full-time business one day. Now's the time to learn these skills! A passion for your art and a willingness to learn is all you need to benefit from The Artist Roadmap.

I have a degree in Fine Art and have been working as a full-time artist for seven years. I exhibit a couple of times a year and sell my paintings consistently. I am also studying business in Sydney with Business Blueprint. I am passionate about helping artists succeed, and love sharing my own experiences of working as an artist.

The course curriculum is outlined above and is designed to provide marketing and sales strategies for any kind of artist. We'll cover a variety of topics however this course does not provide 1:1 coaching or specific advice on areas such as legal or tech support. 

You’ll get step-by-step instructions via short videos from me plus downloadable worksheets, checklists and guides with all the links and templates you need.

We encourage you to engage and share your questions and successes with other artists in the Facebook group. You can also ask questions in the comments section under each class. We are here for you if you would like some feedback or need extra help.

The Artist Roadmap will teach you how to market and sell your art. You will gain the tools and knowledge to get your work out into the world, build an audience and start making sales. Once the business side is organised, you will have more time to do what you do best - make art.

Not ready to join, but feeling inspired? We'll send you our Marketing Checklist to help you get started...

Join our community and have art business tips sent to you each week.



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